Why “Local” Matters

Local Search Popularity

If you are a local proprietor and sell products or services to local customers, you are most likely aware that some customers might try to locate exactly where a store such as yours is and possibly do some investigation to get some more information about the business and products or services that are offered before heading out to make a purchase.

Today, more people are using smart phones to find local services or products with the intent of a purchase. Rather that just browsing, consumers are using their mobile devices for local search. Its true, as far as web visibility is concerned, local search matters.

According to Google, 50% of people searching for local products or services on mobile devices will personally use that service or visit that store within 1 day. 18% of them will make a purchase the same day.

Though its really important to have a current and informative website, even more important is to be found on the first page of the search engines. Google, the most popular search engine, displays a map listing of the 7 most relevant businesses in a search for a local business or product. When it comes to local searches, as opposed to non-local or global searches, it is extremely important to have a top position in the so called “7 pack” of local businesses.

Is your company visible in a local search? If its not where you want to be, consider using LocalBizReach services to increase your business online profile. Get more customers by getting found first.

Contact us to get more information about how we can help your local business.

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