Google Places Resources site lets you navigate through Google Places Help For Business Owners:

Google’s step-by-step guide for setting up your listing then lets you create a great listing:

If you choose, you can enhance your listing with paid Google advertising features Google Tags, which lets you place yellow tags, directing customers to explore features you choose (free for 30 days) and Google Boost, enables business owners to create online search ads that appear in the sponsored ad sections.

Other informative articles for local search optimization.

Google Changes SEO Game

Google’s Local Search Algorithm and Rankings

Google Places Local Search Ranking Video

How New Google Features Could Impact Your Ranking

Google Boost launched for local business ads




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