Definitions

Local Search – a geolocation technique used by search engines to deliver the most relevant local search results available. For example Google Maps has now been merged with Google Local.

Organic Search Results – are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.

SEM – Search engine marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

SEO – Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

The Google EffectThe Google Golden Triangle. Eye tracking study lends further credibility to the notion that organic search engine optimization is still critical to the overall success of a search marketing campaign.

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