Local SEO Checklist

LocalBizReach Strategy Overview

               Local   +  Build  +  Vocal

The LocalBizReach process is a combination of local Search Engine Marketing (local SEM) and website Search Engine Optimization (SEO) strategies. This strategy is very powerful because search engines are becoming increasingly locally focused. Whenever someone searches for anything local, local search results appear first. Local searches are increasing and are more likely to result in searches for local businesses.

1. By strategically optimizing your local profile, website and key directory listings your business will vault your to the fore-front of local search. We will:
  • Optimize your Google+ Local listing and proper account set up
  • Do extensive keyword research, for effectiveness and enhancement
  • Optimize key directory listings
  • Optimize your website for local effectiveness.
2. On an ongoing basis we will improve your online presence by building and strengthening the local signals that search engines favour. We will:
  • Expand directory listings
  • Monitor reviews and competitors
  • Create strategic back links for solidifying local results
  • Fix address syntax and categories in existing listings
3. LocalBizReach provides a complete Search Engine Optimization analysis and strategy. For complete dominance we offer Search Engine Marketing and Social Media Strategies.

Reputation enhancement includes any marketing techniques that increase the reputation of your website to prospective visitors/buyers and the search engines. By increasing your brand or website’s reputation, you’re increasing its chances for immediate and ongoing online success that will increase dramatically.

Order LocalBizReach services today!

Our custom web strategies will help to enhance your site’s reputation:

Social Media Marketing is an effective way to build relationships with your ideal target market off site. Reach them where they already are. It can effectively increase your brand recognition as well as give people a way to reach you easily, which has been proven to increase customer satisfaction and retention.

We will conduct a competitor and landscape audit to establish benchmarks and determine the best social platforms with which you can reach your target audience. A customized social media tactical strategy will tell you how to effectively engage your target audience and reflect key brand messaging across various platforms.

Content marketing focuses around your brand’s website. When used in conjunction with an engaged social media campaign, the content is redistributed across various social channels, where it draws people back to your site for more. Content marketing turns the traditional model of push marketing on its head; instead, we create compelling optimized content that pulls people to your site because they want to learn more. As a bonus, the search engines love fresh, quality content because that is what people are looking for. In theory, a sound content marketing campaign should help to increase your site’s rankings. LocalBizReach can create a content strategy for your site, set up and actively market your blog to generate traffic.

Reputation Management Monitoring internet chatter around your company’s brand will give you tremendous insight into the general sentiment being expressed. You can’t control what is being said online, but you can monitor it and respond in a timely manner. A reputation management strategy will include a plan of action to manage conversations, whether negative or positive, to build trust and engage in more meaningful public relations.

Social Metrics and ROI When it comes to social ROI it’s easy to get bogged down in data. LocalBizReach will work with you to determine what goals the campaign should strive to achieve, and then track the necessary metrics.We will integrate your site’s Google Analytics into our monthly reporting of social activities so that you can see the direct results of our efforts. We’ll also use third party software to provide you with monthly reports that are customized to show you exactly what you need to know.

The LocalBizReach Strategy fully optimizes for domination of local search. Get found first and stay ahead of your competition.

Choose the program that right for you!

Claim Your Google+ Business Page

Buy claiming your Google+ Business page, you stand to get a whole lot of Google SEO love. Here are some simple steps to get you started:

First, Google “google plus for business” or go to http://www.google.com/+/business/

Then, click on the top right button that says “create a Google+ Page”, even though you are just claiming your existing one that Google already has created for you.

Next, Select a type of page you would like to create,

 

How Important is Organic Rank?

75% of all of the traffic that Google generates goes towards listings in the organic search results or listings. That means that 25% goes towards Google Ads. Out of that 25%, about 10-15% goes to the top 4 paid Google Adwords listing for those keywords and the rest goes to the balance. Therefore, you have a 10-15% chance of capturing visitors, or an extremely low possibility, even if you pay for them.

Which would you rather have:  Free traffic or paid traffic? Organic traffic has a lot of benefits, besides being completely free, it has a higher chance of being found. Also, you can get ranked for other keywords that are related. Google organic searchAnd, it stays there. Forever. Sure the content can be bumped off, but it will still be there. Again, forever.

What about Video? One little known fact, is that video shows up in organic search listings. Not only that, they give you a great back-link. A video strategy could be very important to an organic search strategy.

30 Darn Good Reasons Why You Should Be Online

Here goes…30 reasons why you, or more precisely your business, should have an online presence or advertise on the web…Good-bye Yellow Pages

  1. Reason numero uno:  Its inexpensive, especially when compared to the traditional Yellow Pages Ads that you used to place.
  2. In fact, it’s practically free. Every word you post, tweet or update is potentially advertising that is free. What could be better than that?
  3. Your customers should be easier to find you easier. Obviously.
  4. Your competitors are online. If your competitors are advertising or have an online presence, you probably should too.
  5. Who uses the phone book anyways? Soon they’ll be obsolete, so you won’t even have the option. They just announced a massive restructuring plan to pay off an annual 700 million debt….
  6. The internet is not going away. You might as well get on board.
  7. …Back to the old Yellow Pages, it’s more a “directory of ineffective advertising,” certainly not as current as Google.
  8. …and…Yellow Pages ads contained the barest of information about your company, when compared to the free listings that Google provides, i.e. Google Places/Google+.
  9. Online, you can demonstrate your expertise, whereas in regular type ads it is quite difficult.
  10. You can provide accurate details of your business available like hours, payment types, specials, etc.
  11. You can both improve and enhance your reputation. Online reviews and unsolicited citations create a network of good news around your business.
  12. Alternatively, negative reviews can severely damage your reputation. All the more reason to create a campaign of favorable words.
  13. Customers can research your product or service online and be therefore better educated buyers, saving your time.
  14. Rather than just a simple brochure or flyer, your website can accurately portray your companies values and offerings, completely demonstrating all of the information critical to making prospectives into customers.
  15. A well designed site can create a feeling of helpfulness that your customers can relate to.
  16. Online activity helps demonstrate your willingness to be friendly and a useful resource for customers.
  17. 97% of consumers search for local business online.
  18. Practically everyone “Google’s” now for stuff they want to find out. Perhaps they will find something about your business…if you have useful stuff are on there.
  19. To be able to reach local customers. Google is, more and more, presenting better and richer local business information.
  20. To track your advertising activities. Quickly see what is of interest to your customers making it easier to give them what they want.
  21. Get your message out to the media easily. Press Releases, as well as content such as pictures, news, video items can be readily available instantly without the usual costs.
  22. Test market new services or products, cost-effectively and easily.
  23. Allow customers to give you helpful feedback, through comments on blogs or reviews.
  24. Create a 24/7 service or access to your product line.
  25. Answer Frequently Asked Questions, “soft-selling” your customers.
  26. Reach a specific targeted group of customers or demographic.
  27. Engage with your customers through social media and create awareness.
  28. Advertise 24/7 and increase your reach.
  29. Solidify and expand your brand name and exposure.
  30. You can be mobile. Customers can find you even when they are on the move.

There you have it. Not a definitive list I’m sure, but some pretty darn good reasons why  improving your online business presence should be a top priority. Find out more and contact LocalBizReach today!

Who Uses Social Media?

Local Search.

Why Get Your Website Analysed?

So you’ve got a pretty good looking website. It seems adequate and your customers seem to be able to navigate through it without a lot of difficulty. Sure it can be improved, but who’s got the time and, besides, it seems to “work fine, thank you very much….”

While the for-mentioned sentiment is all too pervasive, it ignores the SEOfundamental fact that while the site might appear all right to your human visitors, it may well be almost invisible to the “spiders,” those auto-web crawlers that tell Google what the site is about and how relevant it is.

Even nice looking, well designed sites often suffer from this problem. Getting A website analysis will provide a snapshot of just how Google sees your sight and what steps you might take to improve it.

Imagine seeing what appears to be a very impressive looking sign by the side of a busy highway, but it is covered by mud and its message obscured.  That is what your site might look like in the eyes of Google.

Don’t delay, request a website analysis today!

Create A Google+ Business Page

Just go to google.com/+/business and start creating!

Why? Google is on a quest to make you and your business more relevant. And, just like Facebook, you can get your message out by creating a “hangout”, joining with people in your own “circle” and help people recommend you or your business with +1’s.

Creating an account seems easy, as all you need is a Gmail account. However, you should follow the following instructions to be most effective:

1. Create a Google+ page using a dedicated Gmail account; One that is accessible to your team, if you have one.
2. Customize your page and make it as informative as possible. It is really a platform for your “elevator speech.”
3. Add relevant content. Share a few updates and give people a reason to want to connect with you.
4. Promote your page. Create a few links to relevant and valuable content before you start telling the world about it.
5. Stay relevant. Update and add content as frequently as you can.

At its most basic level, all you really need is to just start and create a page. But since Google+ is a social network, regular additions of shared content and updates is what its really about. Get going and let your customers find you!

 

How to correctly delete a double Google Places listing

One of the most common errors that occurs on a Google Places listing is a double listing. This is when there are two places pages for one business. This might happen for many reasons, but suffice it to say that it is very bad.

One of the most common reasons why this happens is that the owner of the business discovers that someone has given a bad review of that business. It efforts to distance it from it, he creates another listing. Even if it appears like a slightly different listing, it still has the same phone number and therefore appears the same to Google.

Other reasons might involve 2 or more people managing the same Google account. There might be “rogue” directories that Google then scrapes and recreates another listing. Whatever the reason, there is a right and a wrong way to delete a listing.

Here is the correct way to do it:

1. Log in to your Google Places account.
2. Click “delete” for the listing in question.
3. Choose “remove this listing from Google Maps.” Save changes.
4. Select listing again, click delete.
5. Choose “remove this listing from my Google Places account.” Save changes.

And that’s it. The order in which you do things is critical. If you only delete the Google Places account, the undesired listing will continue to populate Google Maps even though it fails to show in your Google Places Account.

If, by chance, you have deleted a listing from Google Places but not from Google Maps, simply reclaim the places page so that it appears in you Places account, then follow the above steps.

 

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