How Do I Get My Business on the First Page Google Search?

how do i get my business on the first page google search

How do I get my business on the first page google search?

As a small or local business owner, have you ever asked the question, “how do I get my business on the first page google search?” It’s one of those questions that can remain illusive, especially if your day-to-day concerns comprise of things other than musings of the machination of Google. The small business owner is usually busy with the things that he is intimately acquainted with – his trade, his expertise, and his staff – and most-likely not how to get more search engine traffic.

Well, How do you get traffic on Google?

This is the sixty-four thousand dollar question for most small business owners. In todays dollars it the million dollar question. Here are the facts: In 2008, the internet changed. The algorithm that governs all significant search traffic underwent a paradigm shifting change. Not only did millions of spammy sites get de-indexed, but the tastes of internet users changed – for the better, I might add. No longer were sites with massive amounts of backlinks ruling page #1. Now it was all about quality rather than the quantity of content. Ranking metrics such as the relevance and user experience were suddenly now more important.

This had a profound change on everything Google. Suddenly the playing field levelled a bit more in favour of those astute and thoughtful enough to provide worthwhile content making it easier for those searching for the specific content being provided. Now small and large players had equal footing.

This was great news for local & small business owners…

…Except for the fact that they didn’t really know about this.

This is not really surprising since almost everything Google does is a bit of a mystery. Google has some great products for sure, but arguably, does not do such a good job making everything they do crystal clear. They launch new products, cancel others, merge products and modify others without much notice. All of this is hard to keep up with, even for those more in tune with SEO. It’s no surprise that owners of local establishments don’t really get it.

How can the owners of small business go about the task of getting traffic to their website? More often than not, they pay for it – either in ads (Google Adwords) which show up at the top or at the sides of searches, or Directory type programs (Internet Yellow Pages, Yelp, Local Directories) which are single listings that show up in search engine page results (or, SERP’s).

Paying for help seems the obvious course of action but there is a different way to get traffic than just paying for ads and listings. The answer is to create content that their potential customers might be searching for. Good or great content, oven epic content, published on a frequent basis. This can be the written content, the graphics or videos, or even better a combination of all three published on their website or blog. This content will get indexed in the search engines and remains in search until it gets replaced by better content.

Sounds easy, right? What we’ve found is that there are very few business owners savvy enough to be able to create and rank their content by themselves, and on a regular basis. They need help. And they must be willing to pay for it.

LocalBizReach provides services for the creation of awesome quality content, specifically tailored to local businesses that can be highly focused, high quality content about your service or products for your business.

Regularly published content will get your business ranked, plain and simple.


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Going Mobile?

1368864236_iPad_black_red_coverHow does your site look on mobile devices? See for yourself on the Responsive Website Tool. Check out this free new tool that lets you view how your site looks across all mobile and desk top devices including smartphones, tablets and laptops as well as . The site also provides some actionable tips and advice to improve the user experience.

Fill out this form and let us help you create a better mobile experience.

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Is Digital Media Marketing Worth It?

WebHow big is your business “digital footprint?” Bigger is better. And more diversity counts. Especially when it comes to content which both informs and educates in words, images and videos.

For most small business, social marketing and blogging is an ad hoc activity, not a strategy. You might do it when you get time and almost certainly not very consistently, or very well for that matter. Is it important? Probably. Things like Facebook and Twitter are popular and can get your message out quickly.

But one of the most under-utilized forms of expression is Google local search. Whenever someone searches anything associated with your local business or product, wouldn’t it be great to come up first on the first page of a Google search? This is not a random event, but a carefully planned strategy that most businesses fail to recognize as even being important. SERPS or Search Engine Page Results  can bring an ever increasing amount of customers. As people become more reliant on the results that an independent search brings. Only the best and most focused businesses will be found on a page 1 result.

Is that what your business is…the best?

Find out more!

30 Darn Good Reasons Why You Should Be Online

Here goes…30 reasons why you, or more precisely your business, should have an online presence or advertise on the web…Good-bye Yellow Pages

  1. Reason numero uno:  Its inexpensive, especially when compared to the traditional Yellow Pages Ads that you used to place.
  2. In fact, it’s practically free. Every word you post, tweet or update is potentially advertising that is free. What could be better than that?
  3. Your customers should be easier to find you easier. Obviously.
  4. Your competitors are online. If your competitors are advertising or have an online presence, you probably should too.
  5. Who uses the phone book anyways? Soon they’ll be obsolete, so you won’t even have the option. They just announced a massive restructuring plan to pay off an annual 700 million debt….
  6. The internet is not going away. You might as well get on board.
  7. …Back to the old Yellow Pages, it’s more a “directory of ineffective advertising,” certainly not as current as Google.
  8. …and…Yellow Pages ads contained the barest of information about your company, when compared to the free listings that Google provides, i.e. Google Places/Google+.
  9. Online, you can demonstrate your expertise, whereas in regular type ads it is quite difficult.
  10. You can provide accurate details of your business available like hours, payment types, specials, etc.
  11. You can both improve and enhance your reputation. Online reviews and unsolicited citations create a network of good news around your business.
  12. Alternatively, negative reviews can severely damage your reputation. All the more reason to create a campaign of favorable words.
  13. Customers can research your product or service online and be therefore better educated buyers, saving your time.
  14. Rather than just a simple brochure or flyer, your website can accurately portray your companies values and offerings, completely demonstrating all of the information critical to making prospectives into customers.
  15. A well designed site can create a feeling of helpfulness that your customers can relate to.
  16. Online activity helps demonstrate your willingness to be friendly and a useful resource for customers.
  17. 97% of consumers search for local business online.
  18. Practically everyone “Google’s” now for stuff they want to find out. Perhaps they will find something about your business…if you have useful stuff are on there.
  19. To be able to reach local customers. Google is, more and more, presenting better and richer local business information.
  20. To track your advertising activities. Quickly see what is of interest to your customers making it easier to give them what they want.
  21. Get your message out to the media easily. Press Releases, as well as content such as pictures, news, video items can be readily available instantly without the usual costs.
  22. Test market new services or products, cost-effectively and easily.
  23. Allow customers to give you helpful feedback, through comments on blogs or reviews.
  24. Create a 24/7 service or access to your product line.
  25. Answer Frequently Asked Questions, “soft-selling” your customers.
  26. Reach a specific targeted group of customers or demographic.
  27. Engage with your customers through social media and create awareness.
  28. Advertise 24/7 and increase your reach.
  29. Solidify and expand your brand name and exposure.
  30. You can be mobile. Customers can find you even when they are on the move.

There you have it. Not a definitive list I’m sure, but some pretty darn good reasons why  improving your online business presence should be a top priority. Find out more and contact LocalBizReach today!

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